​Something that I see on an ongoing basis is retail traders diving full-on into a new strategy, immediately failing, and then hopping onto ANOTHER new strategy and repeating the experience. Instead of having ten years of experience in trading, most retail traders get one year of experience ten times, and it’s not additive. 
 
It’s frustrating for the trader since they never seem to get anywhere. Sound familiar? It should, I went through this exact pattern myself. I knew dozens of different options strategies, could employ about a hundred different technical indicators, and knew how to scan through thousands of stocks. I knew a little about a lot of things. Trouble is, I wasn’t making any money. 
 
And then I did something which was to become the tipping point for me - I stopped trading everything. I closed every open position and hit the big red “reset” button. 
 
I resolved to do NOTHING until I could define ONE chart and ONE strategy that I would master. Just one. If I could not get one strategy to work on one chart, then multiplying the complexity would not help. 
 
And it worked. In no time I had settled on the SPX chart and the iron condor; this combination seemed to give me the best chance for success, and it wasn’t but six months later that I turned in my two-week notice. Once you really get behind something and go deep, I found that I had no choice but to burn my bridges and go solo. 
 
So if you have already found your “one thing,” then how do you go about “earning the right” to ramp up your capital? 
 
Something that I advise new members of the Daily Target 100 trading room is to start out with a simulated trading environment. Learn the MECHANICS of the trade; how to enter, how to defend, and how to exit. If you can’t get this to work in a sim environment, then wasting live money won’t help. Commit to perfect mechanics before you move on to live capital. 
 
And when you go live, consider just trading one contract. Even if you have a larger account, and ESPECIALLY if you have a larger account. Create a business plan for yourself and identify performance metrics that you must meet before you increase position size. 
 
Earn the right. Be methodical. Find your one thing and specialize in it. That’s the only way that I know of that actually works. 
 
In your corner…Doc Severson

​For a FREE 2 Week Trial of Doc's Daily Income Service, click here.

​I remember the exact moment that I committed to being a trader. 
 
I was returning home from a quarterly meeting of our local “inner circle” group in town. These were the most committed and talented trading students in town, hand-picked from a pool of hundreds by our local mentor. It was an honor to be selected to this group, by invitation only. The initial feeling of being selected was that you had “made it” since you were that much closer to a millionaire’s advice. 
 
But to the majority of the students in that group, it didn’t work out that way. Good intentions and optimism are not enough; I was to find out later that they lacked commitment. 
 
In the quarterly meeting, everyone went around the room and spoke to their goals for the upcoming year. The problem was that these were not really GOALS, they were more like WISHES. There is a big difference between the two, and you could see it in everyone’s eyes as they presented their list. And I fell right in line by presenting my list of “wishes” in the same overly-hopeful tone. Everyone nodded and golf-clapped when I was finished. 
 
Driving home, I was seething with rage and frustration. I KNEW that I had just mailed it in. I was fighting with the two sides of myself: 
 
Aggressive dude: WHY CAN’T YOU JUST COMMIT AND MAKE IT HAPPEN?!
 
Cautious dude: “ Oh I really wish I could but what happens if it doesn’t work out? What would you do then?”
 
There I was driving along, internally debating between the two sides of this argument, almost as a spectator, when I got the two sides to agree and hit the point of COMMITMENT. 
 
I WILL TURN IN MY NOTICE AND MY LAST DAY WILL BE JANUARY 29TH. 
 
I WILL MAKE THIS WORK BY APPLYING EVERY OUNCE OF EFFORT THAT I HAVE. I WILL LEAVE NOTHING ON THE TABLE. 
 
I AM ABSOLUTELY COMMITTING 100% OF MYSELF TO MAKE THIS WORK. 
 
I’m literally yelling at the top of my voice in my car as I pulled into my driveway. I was pumped up and strangely, felt completely at peace for the first time in a while. The debate had been settled; I had finally COMMITTED to a course of action. 
 
Did I have all the skills necessary to trade for a living at that point? Probably not, but I could not have made the leap had I not committed on that day. That put everything into motion and the momentum carried me through some tough days to come. 
 
Am I recommending that everyone quit their jobs and trade for a living? No. What I usually tell people is that “a good job that you enjoy is a trader’s best friend.” It takes the pressure off of HAVING to win the next trade just to put food on the table. At the minimum, have a few different income streams to keep the NEED out of your trading results. 
 
What I AM encouraging you to do is for you to find YOUR ONE THING and commit to it! You and you alone know exactly what you are supposed to be doing right now. 
 
COMMIT and get after it!
 
Doc 

It's very hard to time markets and it is also very hard to see a bear coming or a bull starting - especially when you are in the thick of things.  When you zoom out after the fact, there are always some great lessons to learn and that can help you in the future.

I didn't time the bear market that started in January 2022, but I was prepared for a change in the market trend.  My Fractal Energy Indicator was telling me something was up.  In fact, in my annual Year in Review webinar for students, I predicted a large sideways to down market.  If you zoom out and look at things over the last 12-15 months, that is exactly what we are in.  

But, I still was trading deep out of the money puts and put spreads because they had been so effective for the last several years.  When the market did fall preciptously, some of my positions were caught in the drop causing me to have to roll then out and move positions lower.  I still have some left to manage as I write this, especially in tech, but so far, I am managing the challenge of them and mitigating losses.  I fully expect that it will take into 2023 to unwind some of these.  I've had it happen before and will just methodically work through them.

One thing I did share at the beginning of 2022 with my students and started doing in mid-Janaury was to pivot to selling wide, out of the money Iron Condors on shorter time frames (5 and 20 days out).  My reasoning was that if we were going to be in a sideways to down market, adding trades beyond a month out would have a better chance of being attacked and I could achieve a higher velocity of money by turning my cash over faster with smaller returns that would add up to larger returns.  I created two new strategies:  Target 100 and Double Double.  The goal of Target 100 was to achieve 2% returns on capital risked each week and the goal with Double Double was to create a 4% return on capital risked each week selling further out.  In contrast, my typical return on risk per trade prior was 12-20% - so it was a big pivot.  But, if you do the math, 2% per week on capital risked is a 100% return per year and 4% is 200%.  Now, I'm a realist and know that not every trade will work out as planned and some weeks may just be risk off weeks, but if I am able to achieve 40-50% (basically half of the targets), I would be happy, especially in a bear market.

After trading the strategies for 5 months, I am excited to say that my students and I have not had a losing trade yet.  We have had a couple that we had to manage pro-actively, but have been able to consistently win with the strategies.  These strategies work well because of the higher volatility we have in the markets right now, so there will probably be a day when they are not as effective, but that would mean I can go back to my other strategies and trade them as they work well in low IV environments.

The important lesson is that "You cannot trade the market you want, you have to trade the market you have."  This means that you have to recognize when it is time to pivot.  This doesn't mean that you throw away your strategies or abandon them for new ones.  I am still selling options like I've always done.  It does mean, that you need to be realistic in trading what is working in the markets for the type of markets you have.  You will still find opportunities for your different strategies, some just may trade easier than others depending on the type of market you are in.

Ask yourself, how can I pivot or adjust my strategies to maximize my success in the markets in front of me?  Then go to work and figure out how to adjust them.

Great traders know that the biggest challenge and obstacle to trading success is not the markets or their strategy or any outside force.  No, the biggest challenge is between their ears.  

Simply put, emotions and emotional decisions destroy trading profits.  And that is why the best traders spend a lot of time working on their mindset and understand how to separate emotions from logic.

It is a process traders have to go through and it never really ends - you just get better at controlling your emotions and impulses.  And it comes in most handy during corrections and bear markets.

I sell options.  I don't buy anything.  Not stocks, options, or any other security.  I sell options because I get paid up front to take on risk and I can control how I create my wealth and income.  Over the years, I have learned a lot about how to control and manage emotions.  Here are 3 secrets I've learned that help the most.

Have a Clear Set of Rules

No matter what trading strategy you have, you should have a clear set of rules for entry, defense, and profit taking/exit.  Rules help keep emotions in check because they give you a plan to follow.  Your job is to simply execute.  For example, if your rules state that you don't defend a trade until a specific level is hit, and a stock moves against you in a big way, but does not hit the level, you don't execute defense.  Emotionally, it may feel horrible and may cause you to want to act on impulse to do something, but your rules will stop you from doing so.  Your job is to follow them.  And many times, you will find you win the trade.  If you want to learn more on how to develop a clear set of rules and strategy, grab a copy of The 5 Key Elements of a Winning Trading Strategy Here

Don't Fall in Love with Any One Trade

A trade is just a trade.  If will either win or lose.  Don't fall in love with it or get attached to it.  If you have rules and follow them, this will help you.  Inevitably trades will go against you and you will have losers.  Don't think you have to make back your loss on the same stock or underlying you lost the money on.  I've seen this so many times where people "feel" like they have to keep playing a stock the've been losing on to make back their money.  It's like they have to beat the stock to put it in its place and show they are better.  That's crazy.  Your goal should be to find and trade the best setup per your rules and strategy.  Never get emotionally involved with a trade.

Your P&L Means Nothing (If You Sell Options)

This one may not apply to you, but it does to me.  Because I sell out of the money options, my P&L will fluctuate wildly with swings in the market.  One day, I can be up 6-figures per my P&L and the next day down 6-figures depending on what is happening.  What matters is price.  Is the price approaching or at the levels I've sold?  If not, then I am fine.  I just need to let time work for me.  I also know that if a trade does go against me, I have defensive rules that I follow.  If I managed my trading by the way my P&L moves, it would be a nightmare.  Instead, I look at the amount of cash I have in my account relative to what my starting amount was.  That tells me if I am losing or not.  And I can manage around that cash keeping myself profitable.  If you sell options, don't use your P&L as your main guage of success.  

Years ago, I was introduced to Bo Yoder's 6 Stages of Trader. (www.BoYoder.com) The stages show the progression of trader's from where they typically start to where, if they can stick with it, achieve mastery.  What I love about the stages is that Bo made them easy to understand so traders can have a good idea which stage they are in and what the next stage looks like and so on.  I have used this in my own progression as a trader to help me in getting to my next levels as well as when I coach traders.  It is great tool for deciding where students are in their development and showing them the next stages and discussing how we get there.  Below are the 6 Stages.  Take a look and figure out what stage you are in.  More importantly, take a look at what the next stage looks like and start thinking about what you need to do to get there!

Stage One – Mystification
 
This is where the neophyte trader begins. He has little or no understanding of market structure. He has no concept of the interrelationship among markets, much less between markets and the economy. Price charts are a meaningless mish-mash of colored lines and squiggles that look more like a painting from the MOMA than anything that contains information. Anyone who can make even a guess about price direction based on this tangle must be using black magic, or voodoo.
 
Stage Two – The Hot Pot Stage
 
You scan the markets every day. After a while (sometimes a good long while), you notice a particular phenomenon which pops up regularly and seems to "work" pretty well. You focus on this pattern. You begin to find more and more instances of it and all of them work! Your confidence in the pattern grows and you decide to take it the very next time it appears. You take it, and almost immediately your stop is hit, and you're underwater for the total amount of your stop-loss.

So you back off and study this pattern further. And the very next time it appears, it works. And again. And yet again. So you decide to try again. And you take the full hit on your stop loss.

Practically everyone goes through this, but few understand that this is all part of the win-lose cycle. They do not yet understand that loss is an inevitable part of any system/strategy/method/etc., that is, there is no such thing as a 100% win approach. When they gauge the success of a particular pattern or setup, they get caught up in the win cycle. They don't wait for the "lose" cycle to see how long it lasts or what the win/lose pattern is. Instead, they keep touching the pot and getting burned, never understanding that it's not the pot (pattern/setup) that's the problem, but a failure on their part to understand that it's the heat from the stove (the market) that they're paying no attention to whatsoever. So instead of trying to understand the nature of thermal transfer (the market), they avoid the pot (the pattern), moving on to another pattern/setup without bothering to find out whether or not the stove is on.
 
 
Stage Three – The Cynical Skepticism Stage
 
You've studied so hard and put so much effort into your trading and this “universal failure in the patterns only when you take them” causes you to feel betrayed by the market, the books, the materials, and the gurus you tried to learn from. Everybody claims their ideas lead to profitability, but every time you take a trade, it's a loser, even though the setups all worked perfectly before you played them. And since one of the most painful experiences is to fail when success looks easy, this embarrassment is transformed into anger: anger at the gurus, anger at the vendors, anger at the writers, the seminars, the courses, the brokers, the market makers, the specialists, the "manipulators." What's the point in trying to analyze and improve your own trading when there are so many dark forces out to get you?

This excuse-driven blame game is a dead-end viewpoint, and explains a lot of what you find on message boards. Those who can't pull themselves out of it will quit.
 
Stage Four – The Squiggle Trader Stage
 
If you don't quit, you'll move into the "squiggle trader" phase. Since you failed with patterns and so on, you figure there's some "secret weapon", a "holy grail" that's known to the select few, something that will help you filter out all those bad trades. Once you find this magical key, your profits will explode and you'll achieve every dream you ever had.

You begin an obsessive study of every method and every indicator that is new to you. You buy every book, attend every course, sign up for every newsletter and advisory service, register for every trading website and every chat room. You buy more elaborate software. You buy off-the-shelf systems. You spend whatever it takes to buy success.

Unfortunately, you stack so much onto your charts that you become paralyzed. With so many inputs, you can't make a decision, particularly since they rarely agree. So you focus on those which agree with the direction of the trade you've taken (or, if you're the fearful sort, you look only for those which will prove to you how much of a loser you think you are).

This is all characteristic of scared money. Without a genuine acceptance of the fact of loss and of the risks involved in trading, you flit around like a butterfly in search of anything or anybody who will tell you that you know what you're doing. This serves two purposes: (1) it transfers to others the responsibility for the trade and (2) it shakes you out of trades as your indicators begin to conflict. The MACD says buy, the STO says sell. The ADX says the market is trending, the OBV says it's overbought. By the end of the day, your brain is jelly.

This process can be useful if the trader learns from it what is popular, i.e., what other traders are doing, and, if he lasts, how to trade traps and panic/euphoria. And even though he may decide that much of it is crap, he will, if he doesn't slip back into the Cynical Skepticism Stage, have a more profound appreciation -- achieved through personal experience -- of what is sensible and logical and what is nonsense. He might also learn something more about the kind of trader he is, what "style" suits him best, learn to distinguish between what is desirable and what is practical.

But the vast majority of traders never leave this stage. They spend their "careers" searching for the answer, and even though they may eventually achieve piddling profits (if they don't, they will of course eventually no longer be trading), they never become truly successful, and this has its own insidious consequences.
 
Stage Five – The Inwardly-Bound Stage
 
The trader who is able to pry himself out of Stage Four uses his experiences there productively. The trader learns, as stated earlier, what styles, techniques, tactics are popular. But instead of focusing entirely on what's "out there", he begins to ask himself some questions:

What exactly does he want? What is he trying to accomplish?

What sort of trading makes the most sense to him? Long or intermediate term trading? Short-term trading? Day-trading? Trend-trading? Scalping? Which is most comfortable?

What instrument -- futures, stocks, ETFs, bonds, options -- provides the range and volatility he requires but is not outside his risk tolerance? Did he learn anything at all about indicators in Stage Four that he might be able to use?

And so he "auditions" all of this in order to determine what suits him, taking all that he has learned so far and experimenting with it..

He begins to incorporate the "scientific method" into his efforts in order management. He learns the value of curiosity, of detached interest, of persistence and perseverance, of taking bits and pieces from here and there in order to fashion a trading plan and strategy that are uniquely his, one in which he has complete confidence because he has tested it thoroughly and knows from his own experience that it is consistently profitable.

He accepts fully the responsibility for his trades, including the losses, which is to say that he understands that losses are inevitable and unavoidable. Rather than be thrown by them, he accepts them for what they are, a part of the natural course of business. He examines them, of course, in order to determine whether or not some error was made, particularly one that can be corrected, though true trading errors are rare. But, if not, he simply shrugs off the loss and goes on about his business. He understands, after all, that he is in control of his risk in the market.

He doesn't rant about his broker or the specialist or the market maker or that vast conspiracy of everyone who's trying to cheat him out of his money. He doesn't attempt revenge against the market. He doesn't fret. He doesn't fume. He doesn't succumb to hope, fear, greed. Impulsive, emotional trades are gone. Instead, he just trades.
 
Stage Six – Mastery
 
At this level, the trader achieves an almost Zen-like trading state. Planning, analysis, research are the focus of his time and his effort. When the trading day opens, he's ready for it. He's calm, he's relaxed, he's centered.

Trading becomes effortless. He is thoroughly familiar with his plan. He knows exactly what he will do in any given situation, even if the doing means exiting immediately upon a completely unexpected development. He understands the inevitability of loss and accepts it as a natural part of the business of trading. No one can hurt him because he's protected by his rules and his discipline.

He is sensitive to and in tune with the ebb and flow of market behavior and the natural actions and reactions to it that his research has taught him will optimize his edge*. He is "available". He doesn't have to know what the market will do next because he knows how he will react to anything the market does and is confident in his ability to react correctly.

He understands and practices "active inaction", knowing exactly what it is he wants, exactly what it is he's looking for, and waiting, patiently, for exactly the right opportunity. If and when that opportunity presents itself, he acts decisively and without hesitation, then waits, patiently, again, for the next opportunity.

He does not convince himself that he is right. He watches price movement and draws his conclusions. When market behavior changes, so do his tactics. He acknowledges that market movement is the ultimate truth. He doesn't try to outsmart or outguess it.

He is, in a sense, outside himself, acting as his own coach, asking himself questions and explaining to himself without rationalization what he's waiting for, what he's doing, reminding himself of this or that, keeping himself centered and focused, taking distractions in stride. He doesn't get overexcited about winning trades; he doesn't get depressed about losing trades. He accepts that price does what it does and the market is what it is.

His performance has nothing to do with his self-worth. It is during this stage that the "intuitive" sense begins to manifest itself. As infrequent as it may be, he learns to experiment with it and to build trust in it.

And at the end of the day, he reviews his work, makes whatever adjustments are necessary, if any, and begins his preparation for the following day, satisfied with himself for having traded well.

The knowledge proved through research that a particular price pattern or market behavior offers an acceptable level of predictability and risk to reward to provide a consistently profitable outcome over time.

I came across this great article from Tradeciety.com titled "Scientist Discovered Why Most Traders Lose Money" and it grabbed my attention.  The conclusion of the article is not surprising and I've spent a lot of time over the years teaching students how to manage this one major area that drives the most loss.  

But, before I share more about, here are some eye-opening stats from the article:

1. 80% of all day traders quit within the first two years. 
2. Among all day traders, nearly 40% day trade for only one month. Within three years, only 13% continue to day trade. After five years, only 7% remain. 
3. Traders sell winners at a 50% higher rate than losers. 60% of sales are winners, while 40% of sales are losers.
4. The average individual investor underperforms a market index by 1.5% per year. Active traders underperform by 6.5% annually. 
5. Day traders with strong past performance go on to earn strong returns in the future. Though only about 1% of all day traders are able to predictably profit net of fees. 
6. Traders with up to a 10 years negative track record continue to trade. This suggests that day traders even continue to trade when they receive a negative signal regarding their ability. 
7. Profitable day traders make up a small proportion of all traders – 1.6% in the average year. However, these day traders are very active – accounting for 12% of all day trading activity. 
8. Among all traders, profitable traders increase their trading more than unprofitable day traders. 
9. Poor individuals tend to spend a greater proportion of their income on lottery purchases and their demand for lottery increases with a decline in their income. 
10. Investors with a large differential between their existing economic conditions and their aspiration levels hold riskier stocks in their portfolios. 
11. Men trade more than women. And unmarried men trade more than married men. 
12. Poor, young men, who live in urban areas and belong to specific minority groups invest more in stocks with lottery-type features. 
13. Within each income group, gamblers underperform non-gamblers. 
14. Investors tend to sell winning investments while holding on to their losing investments. 
15. Trading in Taiwan dropped by about 25% when a lottery was introduced in April 2002. 
16. During periods with unusually large lottery jackpot, individual investor trading declines. 
17. Investors are more likely to repurchase a stock that they previously sold for a profit than one previously sold for a loss. 
18. An increase in search frequency [in a specific instrument] predicts higher returns in the following two weeks. 
19. Individual investors trade more actively when their most recent trades were successful.
20. Traders don’t learn about trading. “Trading to learn” is no more rational or profitable than playing roulette to learn for the individual investor.
21. The average day trader loses money by a considerable margin after adjusting for transaction costs.
22. [In Taiwan] the losses of individual investors are about 2% of GDP.
23. Investors overweight stocks in the industry in which they are employed.
24. Traders with a high-IQ tend to hold more mutual funds and larger number of stocks. Therefore, benefit more from diversification effects.

Just understanding the pitfalls above and avoiding them can make a huge difference in your trading. 
But the biggest reason traders lose money is not any of the above.  It is because they trade on emotion and do not have a solid ruleset and trading plan to keep them grounded.  As I stated at the beginning of this article, I have spent years teaching students that the biggest obstacle to trading success lies between their ears.  You must separate emotion and logic and have a tried, tested, and solid ruleset/process for you trading - and then you must be disciplined to follow it.  That is how you keep emotions in check.  And that is how you become a profitable trader and investor.  

A lot of people ask why I don't buy stocks or options.  It's a good question and my explanation may make you question why you would as well.

For most retail traders and investors, the traditional way they try to make money from the markets or are advised to make money in the markets is by "buying low and selling high."  On its face, this makes sense and works if executed.  The problem is, as most traders find, it is not that simple.  The overwhelming majority of people who attempt to trade for a living lose money.  In fact, according to statistics, 80% of all day traders quit within 2 years.  And only 1% of all day traders are consistently profitable.  The reason being is that buying low and selling high is extremely difficult to do consistently.  

Why?  Because you have to be right.  And being right consistently in the hardest game in the world, is very hard.

I was no different than anyone else when I first stated trading.  I thought I could "time the market" and I found like most people do, that while once in a while, I would get a win - I would end up giving it back on subsequent trades and end up making no money or losing.  

But, after a couple years of trying to figure it out.  I started to ask some questions and they led me down the path to being a consistently profitable trader.  

Here are some of those questions and answers:

• How do you make money trading?  It's not a trick question.  If you buy a stock, it has to go up.  
• How many ways can stock go?  It can go up.  It can down.  It can stay the same.
• What are the base odds of making money by just buying a stock or option?  33%!  (To put that in perspective, the odds at a Blackjack table in Vegas are 46.36%)
• If buying a stock or option only gives me a 33% chance of making money, who has the 67% chance?  Whoever is on the opposite side of the trade....the seller.

Going down this path was a huge eye-opener for me.  I was stacking the odds against me by buying anything in the markets.  I was literally starting in a hole.  

And the other big "aha" was sellers get paid.  Think about it - when you buy a stock or option, you are taking on all the risk and forking over the money up front.  A seller gets paid to take on risk.  I really liked that.  

I then asked, who are the sellers?  Well, one way to be a seller is to take a company public on the exchanges and sell shares.  That wasn't happening any time soon.  Another way is to be an accredited investor and get in on an IPO.  In my early 20's, I wasn't there yet.  

So, I began to investigate how to be a seller and came across some specific types of trades that allowed me to be a seller in the markets.  Specifically, naked puts, covered calls, and credit spreads.  I started first with covered calls and naked puts and had some good success.  I then graduated to selling spreads, condors, and other types of sell trades.   And just buy choosing these types of trades, I put the odds in may favor giving me a 67% chance to win and make money from the start.

I didn't stop there because I had still had a 33% chance of losing money.  So, over the years I created advantages such as my proprietary Fractal Energy Indicator which signals when the energy in a chart is going to trend.  I came up with solid, tested rules for entry, exit, and profit taking.  And in doing so, I boosted my odds of winning trades over 90% in many cases.  But, even with that, I still had a chance of losing, so I created defensive systems and rules to protect me in case a trade goes wrong.  Because of this, I have much more control over my success as a trader than a traditional investor.  Is it perfect?   No. 
No system is, but it has served me and my students all over the world well for over 15 years.  

Will selling options pay 1000% returns?  No, selling options can pay great returns, but think of them more like consistent base hits that add up to more than the occasional home run.  That is the key to a winning strategy, consistent, compounding profits with very few and minimal losses.  

Learn to sell options, put the odds in your favor, and start compounding your profits!